Addis commissioned us to create a new sink side range that should appeal to a wide consumer market. Therefore we had to hit very challenging retail price points whilst still producing high quality products. This meant only using a limited amount of plastic and utilising low cost tooling. Despite the budget we managed to still introduce new innovations such as the duel use caddy/ cutlery holder. The range also incorporated twin material to give a plate protecting, rubber base to the bowl, gripping feet and soft touch grip to the caddy handle.

• Houseware